©2019 BY SARAH LOUISE BOLAND.

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YELLOWCARD FINANCIAL

HEAD OF BUSINESS DEVELOPMENT 

STARTUP ENVIRONMENT

Yellow Card Financial was started in 2015 by Chris Maurice and Justin Poiroux, both Auburn students at the time. They learned about cryptocurrency and how it could change the lives of people with limited bank access and specific local currencies. Today the team of eight full-time members, multiple investors, and advisory board, work out of Atlanta, Georgia and will be moving to Nigeria in the near future while they launch.

 

During my time working with Yellow Card, we worked in Auburn's Research Park incubator and focused on building more capital from new investors and created an international marketing campaign. We had the opportunity to learn from other startup companies in the incubator as well as experienced entrepreneurs and professors. 

MY CONTRIBUTION

At the time, Yellow Card was a team of five members all of which were students working outside of class hours. I joined the team in January of 2018 as an intern for business development. My main goal was to assist Chris, the CEO, in finalizing the business plan for competitions throughout the country. I also contributed by designing presentation slides and marketing graphics. This was a true start-up environment where every day we learned something new and had a new task to learn and complete. 

 

I worked with the investors constantly in order to gain valuable feedback for our competitions and new presentations. These relationships were vital to keeping our investors interested in investing more. My favorite part about my time at Yellow Card was teaching four college boys the value of a handwritten thank you note. 

BUSINESS PLAN COMPETITIONS 

TCU'S VALUES AND VENTURES COMPETITION

I was honored by the Harbert College of Business to sponsor Yellow Card to compete at Values and Ventures competition in Fort Worth, Texas. Chris and I both presented to a panel of judges a ten minute memorized presentation with a five minute Q+A. Over the course of three days, we were able to network with other college students that are starting their own businesses and learn from them. Not only was this competition a great opportunity to present to a large audience, but it was also a great network of other entrepreneurs creating ways to better our world. 

CENTERED IS CRAIG DUBITSKY, CEO OF HELLO PRODUCTS

UGA'S NEXT TOP ENTREPRENEUR

One of the most memorable competitions we competed in was the University of Georgia's Next Top Entrepreneur in Athens, Georgia. This competition was one night and one presentation to a  group of entrepreneurs from the South. The audience was filled with UGA students learning about the proper ways to present and ask investors for funds. Each of the ten student-led startups had a fifteen-minute presentation and Q+A. Thankfully, Yellow Card won and we earned ten thousand dollars. Unfortunately, we were not allowed to keep the giant check. 

DESIGN WORK